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Marketing & Administration

Leading the marketing team as the Head of Marketing and Administration, Ms. Samantha Tiong is responsible for TAPA APAC’s marketing strategy and activities to increase members’ engagement and drive awareness through physical events and conferences, webinars, website, social media marketing, e-newsletter, partnerships and advertising. In her previous role as Marketing Lead at an electric car company, Samantha managed the brand’s engagement and partnerships to increase daily car usage and acquire new memberships. She is an expert at overseeing operations and activities through offline and online channels.

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