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Sea change: global freight sails out of the digital dark ages

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If suppliers in China fail to pick up freight containers to fill an order for MediaShop, Marcel Schneider gets an alert via a digital freight system, allowing the retailer to reach out and fix the problem swiftly.

Before July 2020, Austria-based MediaShop’s deputy supply chain director says he would discover problems in his supply chain only when containers failed to arrive in Hamburg as scheduled.

Global supply chain snarls, from shortages of freight containers in China to a blockage in the Suez Canal, have thrown a wrench into the recovery from the Covid-19 pandemic. They have also accelerated the freight industry’s shift out of the digital dark ages. That’s benefiting a fast-growing cluster of startup companies that had struggled to sell their software-powered freight tracking technology, until now.

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